How to Make Your Own Ordering Link Preferred on Google for Pickup or Delivery

Quick answer: on your Business Profile, select Food ordering, pick your own ordering link from the list (or select Add a link if it isn't there), select Set as preferred, turn on Preferred for pickup, Preferred for delivery or both, and select Save. Those are the steps on Google's Manage online ordering options help page.

Turn on only the service your link actually handles. Google says you can't switch pickup or delivery on for a provider that doesn't offer it, so a delivery switch that won't move on a pickup-only link is expected. It doesn't mean the profile is broken.

Preferred is a label, not a lock. Marking your link doesn't remove the other ordering providers on your profile, and Google doesn't say it makes yours the only choice guests see. Google's page says nothing about fees or ranking either, so don't expect a preference to change them.

We wrote this from two Google Business Profile Help pages as they read on October 25, 2026. Neither shows a publication or update date. We didn't open or change a real profile, so your screens may be worded or laid out differently.

Before you change anything

Three things need to be true first:

• You're authorized to manage this location's profile. If someone else controls it, sort that out first. Our guide to putting a new restaurant on Google covers claiming a profile and requesting access.
• The ordering link works and goes to this location. Open it yourself. It should land on this restaurant's ordering page, not a different store, a test page or a location picker that defaults somewhere else.
• The restaurant is ready to fulfill those orders. A profile that's live before you open is not a reason to switch ordering on. If pickup or delivery isn't running and staffed yet, wait.

Keep the links straight, too. Your menu link, your website link, your pickup ordering and your delivery ordering are separate things on the profile. Fixing the menu doesn't set an ordering preference, and setting a preference doesn't fix the menu. If the menu itself is wrong, that's our wrong menu on Google guide.

Stop and get help instead of improvising if:

• There's no Food ordering or Set as preferred option on your screen. Ask whoever manages the listing, or use Contact us at the bottom of Google's help page.
• The switch for the service you want won't turn on. Ask the provider whether that link offers that service. Google's page doesn't offer a way around it.
• Your link opens the wrong location. Fix the URL with your ordering provider before you mark anything preferred.

Whatever happens, don't delete links you still use or create a second profile to get a clean list.

Pickup, delivery or both

Decide this per link, based on what that link really does:

• Your own ordering site handles pickup only. Mark it preferred for pickup. Leave delivery alone. If a delivery provider you actually use is listed, it can stay.
• Your link handles pickup and delivery, and you run both. Turn on both switches.
• Your link offers delivery, but you aren't delivering yet. Leave delivery off until you are.

Google's steps have separate pickup and delivery switches, set per provider or link. Its page doesn't spell out how preferences on two different providers interact, so after you save, check what the profile actually shows. Whether to run your own delivery at all is a cost decision, covered in own delivery drivers versus apps.

Set your link as preferred

Google's steps to set a preferred online order provider:

1. Go to your Business Profile.
2. Select Food ordering.
3. From the list of options, select your provider or link. If your link isn't listed, select Add a link at the bottom.
4. Select Set as preferred.
5. Turn Preferred for pickup on or off, and turn Preferred for delivery on or off.
6. Select Save.

Google's general local business links page adds a few details. On Google Search you get to the links through Food ordering or Pickup and delivery. On Google Maps it's Edit profile and then the type of link. A profile can have up to 10 links per category. That page also says that when a profile has more than one link, you can set a preferred one at the top of your links as "Business preferred." The food ordering page doesn't describe how a preferred pickup or delivery link looks to guests, so treat that as likely, not certain.

Check it the way a guest would

Search for the restaurant on Google Search and open it in Google Maps, the way a guest would. Google says that in some countries and regions the options sit under an Order online button, and in others Place an order links may appear separately on the profile. Then check:

• Your link is there, and for the service you set.
• It opens this location's ordering page, with the right pickup or delivery choice.
• The menu and hours on that page load and match what you're serving.

Stop at the cart. Don't place or pay for an order just to test the link.

Google's ordering page doesn't say how long a change takes to show. If you don't see it, write down what you saw and when, and look again later rather than assuming the save failed. If it still isn't right and everything you control is correct, that's a question for Google support.

Removing a provider is not the same as turning ordering off

Sometimes the problem isn't which link is preferred. It's that a provider you don't work with anymore is still listed. Google says third-party providers who state they have authorized relationships with your business are listed on your profile automatically.

To remove one specific provider, Google's steps are: go to your Business Profile, select Food ordering, select the provider or link, then select Remove link. Google says that once a business makes a request, providers must remove third-party links from a profile within 5 business days. If a provider doesn't, Google points to its third-party violation report form, which has an option for a provider that isn't processing a request to remove a food ordering link and asks for the date you first requested removal. The form also asks you to try to sort it out with the provider before contacting Google. Note the date when you remove the link. The 5 business days is the deadline Google sets for providers, not a promise the link is gone by then.

Google's general links page gives a different route and says 5 days, but that section is about booking links. For food ordering, use the steps above.

Turning off Accept orders on your profile is a different switch. Google's food ordering page says it hides the third-party order options and links you've added, and its general links page says it hides all ordering options and links, first-party and third-party. That includes yours. Use it only if you want no ordering on the profile at all, not to get rid of one provider.

A made-up example: own-site pickup, app delivery

Juniper Street Café is a fictional restaurant with one location. Its own ordering site handles pickup only. It delivers through one app it has a contract with. A second app it stopped using in the spring is still listed on Google.

The owner, who manages the profile, opens the ordering link, confirms it lands on the Juniper Street pickup page, and then:

1. Goes to Food ordering, selects Add a link and enters the café's pickup URL.
2. Selects the new link, then Set as preferred, and turns on Preferred for pickup. They leave Preferred for delivery off, because that link doesn't do delivery. If the switch won't even turn on, that fits Google's note about services a provider doesn't offer.
3. Selects Save.
4. Leaves the café's current delivery app on the profile.
5. Selects the old app and chooses Remove link on Monday, October 26, writing the date down.

Then they look up the café on Search and Maps, open the pickup link, see the right menu and hours, and close it at the cart. Five business days from Monday, October 26 is Monday, November 2, with no holidays in between. On Tuesday, November 3 they check whether the old app is still listed. If it is, they contact the app first, then use Google's report form with the date they asked.

They don't turn off Accept orders on your profile to make the old app disappear. That would hide their own pickup link and the delivery app too.

Two things would change the plan. If the pickup URL had opened a different store, the owner would fix the link with the ordering provider first. On Toast, our location confirmation guide has a test for every way guests reach the ordering page. And if the café weren't open yet, they wouldn't add the link or mark anything preferred until pickup was actually running.

Copy this note

Keep one note per location with your opening paperwork. Fill in what you actually saw, and write UNKNOWN for anything you haven't checked.

GOOGLE ORDERING LINK NOTE
For one restaurant location you're
authorized to manage, using Google's
Food ordering controls. Not for menu
links, website links or several
locations at once.

STOP if any of these is true:
- no Food ordering or Set as
  preferred option on screen,
- the switch you need won't turn on,
- the link opens the wrong location,
- ordering isn't live and staffed.
Ask the provider, the listing's
manager or Google support. Don't
delete links you still use or
create a second profile.

Location (name, address):
Authorized by (name, role):
Our link (URL):
  Opens this location? Y / N
  Handles: pickup / delivery / both
Preferred for pickup:
  on / off / not available
Preferred for delivery:
  on / off / not available
Saved (date, time, who):
Search check: ____ or UNKNOWN
Maps check: ____ or UNKNOWN
  (stopped at the cart? Y / N)
Provider removal (which, date):
  5 business days ends: ____
  (provider's deadline, not a
  guarantee the link is gone)
  Still listed after that? Contact
  the provider first.
  Resolved? Done, no report needed.
  Not resolved? Use Google's report
  form with the original
  removal-request date.
Accept orders on profile: on / off
  (off hides ALL ordering links)
Open item, owner, date: